With consistent investment on engineering sources, Effiplus positions itself to be a tire solution provider. Its main categories include truck tires and passenger car tires.

The company is determined to build a premium brand image in the industry and grow together with selective ‘same boat’ partners.

In the OE market, our company provides OE services for 36 global machinery and auto manufacturers, such as Liebherr, Terex, Sandvik, Atlas Copco, Doosan, JCB, XCMG, Zoomlion, LongKing, New Ocean, etc. In the replacement market, our tires have been sold to 135 countries and regions worldwide...

Effiplus' Value

  • Effiplus Technology is from our own R & D team that can do customized design according your input. Experienced engineering team assure to launch new patterns continuously.
    R & D
    the key for our business sustainability
  • Effiplus brand tires keep consistant quality assurance & verification system, all products are full in compliance with Labeling regulation. Effiplus tires have attained key international quality certifications, such as DOT, E-Mark,GCC,INMETRO,SONCAP,CCC.
    Quality Assurance
    the power of our business conduct
  • Effiplus products are all with silica compound which can bring low rolling resistance. Special “ Noise insulation” tread design to reduce noise; Infusing art and life elements sidewall design are adopted in most of new products.
    Product Feature
    the way to make our dream a reality
  • Release theme marketing to appreciate partners/end users or dealer incentive, like “Retail ‘Beauty Contest’ “ Golden Week Trip” etc. Meanwhile, we also provide deco package and promotion items.
    Marketing And Service
    the spirit of growing together

Latest News

‘VALUE REDISCOVERY’-TEN YEARS ANNIVERSARY OF TECHKING IN
‘VALUE REDISCOVERY’-TEN YEARS ANNIVERSARY OF TECHKING IN
On May 22nd and 23rd, Techking 4th Euro Club was held in Essen, before Reifen 2016. Techking holds EURO Club every 2 years in the parallel of Reifen show. From last year, tire industry faces huge challenges from the economic recession, curr
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FOCUS ON “STRUCTURAL ADJUSTMENT” -TECHKING 6TH MEA CLUB
FOCUS ON “STRUCTURAL ADJUSTMENT” -TECHKING 6TH MEA CLUB
On May 7th, Techking held the 6th MEA Club in Dubai. As Techking family members, we all share the consensus that Techking club is more than a business meeting but the communication of ideas, emotion and experience. In the beginning, Tech Wa
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Logic, Doing, Teamwork - 2016 Techking Kickoff Meeting
Logic, Doing, Teamwork - 2016 Techking Kickoff Meeting
As a Chinese saying goes, make your whole years plans in spring. Just before the Spring Festival, Techking has already set the theme for 2016: Logic, Doing and Teamwork. To further deepen the understanding of this theme, on Feb. 14th, the V
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‘Be Logic, Doing, Synergy’, to be the Storm Riders ——
‘Be Logic, Doing, Synergy’, to be the Storm Riders ——
In January 29th, 2015, The Annual Conference of Techking was held successfully in Sophia International Hotel, Qingdao. Be Logic, Doing, Synergy is the key words of this annual meeting, which leads the whole meeting with high efficiency. *Ja
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Real Case-- Right Inflation Pressure Longer Life
Real Case-- Right Inflation Pressure Longer Life
Please note that low inflation would cause abnormal tire deflection, which builds up heat and causes irregular wear. During the on-site visit in UAE, Effiplus engineer discovered a truck tire with low inflation pressures, 12.00R24 MOBY R802
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STONE EJECTOR DESIGN ADDED ONTO 315/80R22.5 AM4S M628
STONE EJECTOR DESIGN ADDED ONTO 315/80R22.5 AM4S M628
To meet the river bed condition, the new stone ejection design would be added on 315/80R22.5 AM4S M628! After this improvement, the blocks would be protected, groove cracks also avoided. Longer mileage would be ensured. This new design woul
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LONGER MILEAGE OF 11R22.5 M628--FIELD TESTING IN NEW ZEALAND
LONGER MILEAGE OF 11R22.5 M628--FIELD TESTING IN NEW ZEALAND
In June 2015, we sent the 1st batch of 11R22.5 M628 to the customer in New Zealand to have the field testing. There are lots of off road quarry and wet paddocks, and also high way. We are very happy with the way they look, they seem to be l
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EFFIPLUS QATAR PARTNER SALES TEAM GOT SALES SPIFF ACHIEVEMENT
EFFIPLUS QATAR PARTNER SALES TEAM GOT SALES SPIFF ACHIEVEMENT
Congratulations to Effiplus Qatar Partner Sales Team! All the 7 sales colleagues got Effiplus TBR sales Spiff Achievement! Sincerely thanks to the efforts of Mr Avinash, Mr Vinu, Mr Tom, Mr Rafi, Mr Anu and Mr Waseem. During Effiplus market
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EFFIPLUS TBR OE FITMENT TO TRAILER FACORY IN OMAN
EFFIPLUS TBR OE FITMENT TO TRAILER FACORY IN OMAN
Congratulations to Effiplus TBR and ORYX Oman for OE fitment collaboration! ORYX is a big trailer manufacture in Oman, famous for manufacturing high quality truck trailers. For the purpose of keeping a high quality image to the customers, b
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100% FITMENT OF EFFIPLUS TRUCK TIRE
100% FITMENT OF EFFIPLUS TRUCK TIRE
Effiplus ready mix end user in Oman, International Ready Mix, is very satisfied with the performance of Effiplus, such as 315/80R22.5 AM4S M628, 12.00R24 MOBY R802 and 12.00R24 AM4S M688, especially for 315/80R22.5 AM4S M628 on the ready mi
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Customer Review

  • Since starting the cooperation 2 years ago, the local partner of EF TBR in Kazakhstan has made many efforts in promoting the brand. The first Billboard in Kazakhstan was set up.
  • After five months test by local customers, Effiplus team has received detailed reports from UAE partner METL. The tire mileage is expected to reach more than 180,000km and tire life will be longer than 12 months.
  • Thanks to the improvement, the weight of 12.00R20 has been increased by 0.39kg; Weight of 10.00R20 by 0.52kg. This design has been applied to all patterns of Effiplus TBR, which will promise a better performance in the market.
  • In Bahrain, the mileage of Effiplus brand TBR 315/80R22.5 AM4S M628 reaches 70,000KM, in mix road.
  • Canada
    HIMMER II has been served on Mazda 3 in Canada!
  • Iceland
    ICEKING Won the Road Test in Iceland!
  • Finland
    SATEC III Passed the Road Test in Finland!
  • Russia
    EFFIPLUS 10.00R20 EF-310 delivered a millage more than 200,000km!
  • France
    SATEC III Passed the Road Test in France!
  • Israel
    Report shows the mileage of Effiplus 315/80R22.5 AM4S M628 is 17% to 60% higher than other standard brands!
  • Iran
    Delivering ideal mileage over 110000KM during 7 months in Iran!
  • China
    SATEC III Performed Well on Buick GL8、Odyssey and others.
  • Saudi Arabia
    385/65R22.5 FOLO H291 is still running after serving more than 8 months in Saudi Arabia!
  • Taiwan
    12R22.5 FOLO R199 has well finished its second life after first retread in Taiwan!
  • Indonesia
    After entering Indonesia for 2 months, Effiplus TBR has been serving for 18000KM!It is very good for one tire can serve 7 to 8 months,But the service time of EF 7.50R16 MOBY R842 is estimated to reach 11 months!
  • Thailand
    With the efforts of Effiplus Thailand partner,10.00R20 MOBY R802 has been retreaded by the customers'own retreading factory!
  • Zambia
    FOLO199 has done test over 50000KM and still looks new!After 100000KM,still running in good condition.
  • In addition to Iran outside Israel in the Middle East
    DIn very hard road,all brands never reach 40000KM but EFFIPLUS could reach 38000KM!
Global Sales & Marketing Network

Until March of 2014, Techking company has been serving up to 135 countries.

Techking is the official OE supplier for more than 36 machinery and vehicle manufacturers.

Contact Us
ADD : Tianbao Int'l Mansion, No. 61 Haier Rd, Qingdao 266061, PR China
TBR : 0086-532-5558888-8162 Robert.Lu
PCR : 0086-532-5558888-8722 Marcus.Zhang
If you have any questions, feedback or comments, please fill out the form below and we will reply you back as soon as possible.